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Sensotronic succeeds in RedDot Design Award

After having received the if M Technology award, the Sensotronic, an electronically controlled drawer slide system, initiated by KÜSTER and developed together with the Austrian furniture manufacturer Grass, has succeeded in one of the most renowned and hardest international design competitions worldwide with its outstanding and innovative concept/design.

 

In the RedDot Award: product design competition 2008 the Sensotronic has been awarded the “red dot” quality seal for high design quality by the top-class expert jury. This award is only conferred to outstandingly creative, innovative and high-quality products.

 

In total 3,203 products from 51 nations have faced the expert judgement this year. The festive awards presentation with more than 1,000 guests will take place at the Aalto Theatre, the Essen Opera House, on June 23^rd, 2008.

 

Products submitted to the red dot design award are assessed by an international jury of renowned design experts. They examine and test the products and assess them according to criteria such as degree of innovation, functionality, ergonomics, longevity, ecological compatibility and clarity of function.

 

Today, the RedDot Design Award, the origins of which go back to 1955, is one of the largest and most renowned design competitions worldwide. It consists of the individual disciplines “red dot award: product design”, “red dot award: communication design”, and “red dot award: design concepts”, which has been held annually in Singapore since 2005. In 2007 the competition recorded more than 7,000 entries from 60 nations in total.

 

Thus the Sensotronic has succeeded in two of the most important product design awards within a very short period of time. Product acceptance and market penetration will probably be significantly improved by these awards.

 

KÜSTER Automotive Door Systems GmbH is an operating subsidiary of KÜSTER Holding GmbH. The KÜSTER-Group with headquarters in Ehringshausen near Wetzlar is a family-owned medium-sized company with a successful business tradition of more than 80 years. In 2007 total sales of the group amounted to 380 million Euro, mainly as automotive supplier, with about 2,500 employees worldwide.